Yeşilay, one of Turkey’s oldest institutions, trusted us to deliver its healthy living mission to children and young people. Together, we envisioned a new and unique brand that would foster “good habits” and combine play with learning.

We designed the “YETİ” brand and its corporate identity from scratch. Then, under this brand, we created a rich product portfolio including board games, card games, interactive activity books, and special journals that support children’s social and cognitive skills.

By managing all creative processes (concept, content, and design) of the YETİ brand, from the idea stage to the final product on the shelf, we transformed Yeşilay’s valuable mission into a lasting experience that children will love to be a part of.